3 min read

4 Reasons to Use Video Conferencing for Your Business

Video conferencing is becoming increasingly popular. Here's why you should consider using video conferencing for your business:

While traditional meetings are still normally held in many businesses, many companies are now seeking a digital way of doing things for accessibility, productivity, and so much more. If you're looking for such a shoe, you might be wondering what can be done to achieve exactly that. Well, the answer may well lie in video conferencing.

What's video conferencing, you ask? Video conferencing is a technology that allows two or more people to communicate with each other remotely via an audio-visual connection. It is a powerful tool that can be used for various purposes, including business meetings, educational lectures, and even personal conversations.

Video conferencing is becoming increasingly popular due to its ability to reduce travel costs and time, as well as its convenience. With video conferencing, users can communicate and collaborate with colleagues, clients, and customers in real-time without leaving their workstations.

That being said, let's delve into the many reasons you should consider using video conferencing for your business:

1. Better Communication

Having clear communication between people is essential for successful outcomes when it comes to business. Video conferencing is a great way to ensure that this communication is effective, as it has been proven to be more efficient than audio conferencing. According to a survey, a majority of executives agree that video conferencing significantly improves the quality of communication and the degree of understanding. With video conferencing, people can maintain a visual connection with the other participants in the meeting, which will help them stay more engaged and process information more clearly.

2. Promotes Visual Communication

Body language and facial expressions are important components of communication. According to Forbes magazine, body language is an essential element of successful communication in a leadership role. When you rely solely on words or tone to communicate, some of the messages may be lost. This is especially true in a group setting, where people's reactions to the speaker can tell us a lot about the conversation. Video chat makes it easier to get an accurate read on the speaker and the audience by providing visual cues.

3. Builds Better Relationships

Having a face-to-face conversation is a great way to make a personal connection with someone, as it gives you an opportunity to observe and interpret their verbal and non-verbal cues. Video conferencing can help fill in the gaps when you are unable to meet in person while still allowing you to get to know customers, colleagues, and remote workers. Research has shown that video conferencing is an effective and popular way to form relationships with people near and far.

4. Saves Lots of Money

Video conferencing lets you connect with your team without the costly expense of travel. Instead of needing to purchase airfare to attend meetings, training, and conferences, you can just jump on a video call. This also allows you to hire the best people for the job, no matter where they're located. With the right video conferencing technology, you can easily communicate with your teammates using a single user interface. You'll have access to video, audio, chat, screen sharing, and even recording capabilities, so you won't have to worry about switching between multiple vendors or troubleshooting issues.


Video conferencing is a great way to connect with people from all over the world. It's a cost-effective solution that allows you to have face-to-face conversations with colleagues, customers, and remote workers without the expense of travel. All in all, with the right technology, you can easily communicate with your team, no matter where they are located. So, what are you waiting for? Discover your video conferencing solution with the help of the pros today!

Tandem offers a platform that promotes easy communication and spontaneous collaboration to help businesses maximize online productivity. If you are looking for group video chat online solutions, check out our solution.